“We all know that buying a home is so much more than just handing over a deposit and moving in. It’s an incredibly personal and psychological journey, and while financial considerations are typically the deciding factor, the biggest drivers behind purchasing decisions are often emotional, aspirational, and even subconscious. And, by understanding these influences, both buyers and sellers can navigate the property market with more ease.” says Gerhard Kotzé, CEO of the RealNet property group.
Here are the emotional aspects buyers deal with when on the home-buying journey:
As a Property Practitioner, it’s important to understand the emotional journey buyers go through when selecting the home of their dreams, as this will aid them in enhancing the buying experience.
By addressing a buyer’s emotional needs, strategically positioning properties, and offering a simple and easy process from start to finish, you are far more likely to close deals.
